last week i sent out my very first graphically enhanced postcard. our church has had this 'no color' policy for some time. not sure why, but i was faithful to that till i just couldn't take it anymore. i now just do it when it is needed. since we were doing a big kickoff for our remodeled youth program and reimagined focus. so we sent out postcards to all the youth. i had some of the leaders pick out our graphic, i told them it needed to be simple, clean and conveying an image they felt would speak to what we were getting into. i liked their choice, which worked out well for me. so with my first snazzy postcard attempt i was intrigued to read thoughts from the ministry marketing coach.
People Don’t Pay Much Attention to Your Postcards, Sorry!
..even the slickest advertisement, from even the best advertising agency comes up against all the other clutter of competing messages in the mailbox also clamoring for the attention of the people they want to reach. What you need is a strategy for overcoming the clutter.
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Frequency in advertising is the number of times an advertisement is repeated to the same audience. Most advertisers, especially religious advertisers, give up long before the person they want to reach has been “reached” with the message.
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This same thing happens when you are making evangelistic contacts or following up on the people who visit your church. Just because guests come a few times in a row doesn’t mean your follow-up work is done. How long did it take you to understand what it means to follow Jesus? Sadly, too many churches give up on people long before they should.
i don't really have a frequency plan for sending out more of a postcard campaign. i just thought i'd use some stationary the wifey bought for me to write individual letters to people. maybe that will help
