at the core of social media : workshop session at ministry 2.0 technology conference
what is social media? the process of using interactive web-based tools to establish community
- why? what do you want to accomplish? in being part of social media
- dangers of failure to planning ongoing engagement
- at the heart of the tools is conversation
- a wiki is where people collaborate on a document, not a forum
- www.wearemedia.org social media site for non-profits
- people move tools, how to design to keep people
- there are people who create content & those who spectate
- participation, openness, conversation, community, connectedness by chris brogan (download his latest ebook, fish where the fish are)
- "we are not sure who'll have time to moderate it?" are you really ready?
- do you want to be a platform for people to participate in that open conversation?
- how business sees this
- broadcast : we tell you what to think of our service
- interactive : tell us what you think of what we tell you
- social media : tell each other
- characteristics of all the tools, at the center is people
- ideas & beliefs develop on experiences and trust
- what makes something a good experience?
- accomplishment
- exceeding expectation
- saves time
- task accomplishment
- the experience itself
- packaging
- brand
- 3 broad groups to experiences,
- the core interaction describes the 'thing' (product or service) being purchased
- the presentation layer describes secondary elements that have a direct effect on our perceptions
- the communications layer describes those attraction efforts which an indirect effect on perceptions
- two halves to the model
- the top half is the company space and all things that can be controlled by the company
- the bottom half is what a user can create/work with
- mix of rational & emotional
experiences and trust
- what builds trust? what looses trust?
- experiences are the currency of trust
- trust makes social life predictable, creates a sense of community,...
- community depends on trust
the church needs tools
- that connect people globally and locally
- help people group around shared interests
- make it easier to share with the ...
tools
- shared corporate gathering via ustream
- twitter or small groups or missionaries
- blogs, share your heart
- etc.. start with you needs and then find the tools
these are some things i'd like to accomplish at, through or for my church: (my generated list)
- develop pride in the ministry and message of our community
- have extensions to relationships from sunday to sunday
- inform parents and key players
- play some role in developing apprentices of Christ
- have familiar grounds to have tough conversations
- challenge the status quo of the church
- inspire others
categories
- facebook, myspace, bebo, hi5, ning, linkedin are social networks to connect people to other people
- digg, del.icio.us magnolia, stumble upon are social bookmarkings and collaborative filters
- wordpress, blogger, typepad are blogging platforms
- pbwiki, wikispace, wetpaint are wikis for collaboratives
- socializer, friendfeed, socialthing, profilactic are lifestreams and new to landscape
- skype, thinkature, stixy are collaborative communication
- forums or messageboards
- podcasts & videocast
- content communities are youtube, slideshare, where people gather around content
- shared events eventful, zvents, google calendar where you can share things that are going on
- livecast are live video like ustream
- microblogging is twitter, pownce
tips
- follow jeremiah owyang
stephen anderson is the vice president of design at viewzi. stephen promises to put his slides from this session on slideshare.
