marketing shift : why old ways don't work

i was saying to erin last night, "i just get frustrated in how & why to i can't seem to communicate with these kids & parents." i was speaking of an information/logistic type communications. not a spiritual sense. with the all the different messages they get mine seem to get diluted. i know that our churches as a whole experience this problem & i'm pondering how i can find my way through and help communicate to my churches how they can do the same (a monumental task i believe). so with all that in mind, this little video, which i ran across in my reader (but i lost who actually posted it to 'tip' them), highlights the large shift of brand communication.



Scholz & Friends: "Dramatic shift in marketing reality from Michael Reissinger