i liked this little ted talk presentation on social media, in part, because it is short and tells a simple story. the learning point that i would suggest my church tribe needs to take a hold of is, "its okay to loose control" and that "no longer does the message come from the top down."
we can all think about how 'the world is flat' and everyone has an equal voice to traditional media institutions and powers & that was really scary to them a number of years ago (might still be). but if you embrace that others are talking maybe not just about you, but with you, then they are people to lift up and share the genuine voice/face of your ultimate cause.
but, the control factor comes into play.. 'what will they say next?' etc.. well, as someone who comes from a religious background, we say that one needs to have 'faith'.. yes, novel concept, but a good concept when one practices it. my experience though is that people really only have faith as long as it falls within their boundaries of human control. with that, we miss out on the possible beauty bound up in the mystery of individuals and community. i hope for a day when my tribe's structural institutions that helped it to get a certain status and size, see the way to get out of the way and have faith in its community to do something remarkable.
